Three Marketing Ideas For Mortgage Loan Originators

Three Simple Marketing Ideas For Mortgage Loan Officers

Gustan Cho Associates are mortgage brokers licensed in 48 states

This article will discuss three simple marketing ideas for mortgage loan originators. Buying a house can be stressful, particularly for a first-time home buyer. Getting approved for a mortgage loan can be one of the greatest sources of anxiety.

Getting started as a brand new licensed loan officer can be challenging. The job is very complex. There can be thousands of case scenarios. Starting out as a newly licensed loan officer can be difficult because not only do you need to learn the guidelines of the dozens of mortgage loan options which can be confusing, but you also need to market yourself to get business.

One of the biggest factors for a client in choosing a loan officer is finding someone they trust. Since taking out a mortgage has such serious implications, people need to feel like they can get their questions answered by someone with their best interest at the forefront and knowledge of the market.

Gain The Borrowers’ Faith and Trust

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We often forget that we were once on the other side of the client relationship. We forget what it’s like to be an expert and what it’s like to be them. Hey, it’s easy to do, and it’s a phenomenon often called “familiarity blindness.”

Being a loan officer can be a highly-paced rewarding career. However, marketing is the toughest part of being a loan officer. Use your creativity when marketing. Look at the competition. What can you do better than your competition that makes you stick out.

Assuming that these traits describe you, how can you market yourself in a way that demonstrates your trustworthiness?  Read on! In this article, we will discuss and cover Three Simple Marketing Ideas For Mortgage Loan Originators.

1st of The Three Simple Marketing Ideas For Mortgage Loan Officers

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Be a Teacher, Not a Salesman. Educate your borrowers. Educate your realtor partners. Be available 7 days a week. Well, certainly everyone thinking about buying a home understands that you have to factor in the cost of home owner’s insurance, right?

Remember that knowledge is king when it comes to becoming the best of the best mortgage loan originator. Also learn the newest products that hit the marketplace. Study the mortgage markets and housing values in your targeted areas.

I mean, that’s pretty basic stuff. In reality, your clients may not be familiar with those costs – or even worse, may be making decisions based on inaccurate information they picked up along the way.

2nd Marketing Ideas For Loan Officers

The 2nd of The Three Simple Marketing Ideas For Mortgage Loan Originators is being a teacher to your borrowers. This is the perfect example of why you need to have a teacher’s mentality with your clients.

Borrowers should know the ins and outs of the mortgage process. The steps of the mortgage process should be taught in a simple form to borrowers. Explain the role of the set-up desk, the role of the mortgage process, the mortgage underwriter, the closing department and funding departments.

The good news is – being a teacher is also an outstanding marketing tactic. One of the best ways to share your expertise is through your website/blog.

A Great Loan Officer is a Great Teacher

This is also an opportunity to build your own brand, as a loan officer who is a true expert in the field and someone that will be open and honest with their clients. That is why I love the business philosophy “We make life-time friends with our clients”. It shows that this company really cares about its clients and empowers them by keeping them educated about the process.

Knowing The FAQ By Homebuyers and Homeowners

What are the FAQs of home buyers and buyers

It’s a great feeling to know what is going on with the largest financial transaction in a person’s life. A great way to implement this is to write down the most common questions you hear, and then take time to answer those questions on your website in a more general way. For instance, if you get a phone call today and someone asks “Can I still buy a house if I don’t have a down payment?”

Take Your Message on Blogs, Social Media Sites, Video, Email Marketing

Answer the question over the phone, then come back later and create a blog post titled “Can I Buy A House Without a Down payment?” and write out an informative answer.

Brand yourself. The best, fastest, and cheapest way to branding yourself and make yourself known is through social media. YouTube, Facebook, Instagram, Twitter, Linkedln, email marketing, and other social media platforms. The more you get out in the public, the better reputation you will have and the more clients you will have knocking on your doors.

If someone asked you that question, you can rest assured that many other people are asking the same question of Google. The second way is similar to the first. You’ll still be using your website as your platform to share information. But this time you’ll be doing keyword research to find out exactly what questions/topics you should be targeting.

3rd Marketing Tactic For Mortgage Loan Originators

Keyword research is important because it tells you how often things are searched for, and it tells you how difficult it would be to rank near the top of Google for that search phrase (AKA keyword). The ideal strategy is to find keywords that have low competition. Meaning that you can rank on page 1 of Google faster and easier.  Send Lumpy Mail Snail mail is dead, right?

Research, research, research marketing strategies. Creating your own custom website is a great idea. However, it will take six months to a year worth of hard work to get a new mortgage website known. If you can make the time and commitment in devoting several hours a day on your website, it will pay off and you will be rewarded.

You might assume that sending out direct mail would simply be wasting your money. But here’s something a little different to try: Danielle Lue, owner of Stitch to My Lue Promotions, has found that spending a little on “lumpy” mail goes a long way.
3rd Marketing Tactic For Mortgage Loan Originators

Make The Borrower Feel Important With Five-Star Service

She defines lumpy mail as any traditional/snail mail that “clearly contains a “gift” inside, thus “lumpy” mail. The recipient can feel the item in the packaging, prompting them to open it!  This can be anything from stationary to magnets to pens.

If you were to ask me what social media platform is the most important for you to get known and new business, it is the online reviews. Zillow, Better Business Bureau, YELP, Google My Business Review, Bird Eye, Glass Door, and other online review sites is a must. Every borrowers will Google you and thoroughly read your reviews.

Response rates jump from 1-2% to over 30-50% with this approach according to some sources. Danielle gave an example of sending out a branded USB charger, but you could do anything small, creative item that might tie into buying a home. Giving a small, thoughtful gift will get people to open your mail and make them more likely to respond since you took a ‘give first’ approach.

Getting Free Publicity With Marketing Ideas For Mortgage Loan Originators

Getting Free Publicity is part of the Three Simple Marketing Ideas For Mortgage Loan Originators. One of my favorite marketing  techniques that I’ve heard of actually doesn’t cost a dime. It works exceptionally well for loan officers and real estate professionals. If you’ve not heard of HARO – Help a Reporter Out – you are missing out on free publicity. The idea is that journalists, bloggers, and others in the media use HARO to send out queries when they are up against a deadline and need a source.

Be Different Than The Competition

You simply need to sign up for their emails, and you’ll get about 3 emails per day full of questions that you can respond to in the hopes of being quoted in their story. The idea is that you really give excellent answers to any query you respond to. Be thorough and in-depth, so you are more likely to be used in the story. When your quote is included, you’ll typically have a link back to your website in addition to the great publicity and notoriety you receive by being cited as an expert on a major media outlet’s story. It’s truly a win-win.

Marketing Ideas For Mortgage Loan Originators That Works

More about the author of marketing ideas for authors of mortgage loans

The author of this article Marketing Ideas For Mortgage Loan Originators is Michael Gracz, the National Sales Manager of Gustan Cho Associates.

What Are Lender Overlays on FHA Loans?

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FHA Loans with no overlays. As long as you have a 580 Credit Score and get an automated approval via AUS, we will close on your FHA Loan

USDA Loans with No Lender Overlays:

As long as you have a 580 Credit Score and get an automated approval via AUS, we will close on your USDA Loan.

VA Loans with high DTI and No Lender Overlays

As long as you have a 580 Credit Score and get an automated approval via AUS, we will close on your VA Loan. Conventional Financing with zero overlays. Jumbo Mortgages up to 90% LTV and lower credit scores.

What Are Non-QM Loans?

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NON-QM Loans such as one day out of bankruptcy and foreclosure, bank statement only loan programs, and no income docs required. Michael Gracz of Gustan Cho Associates has a national reputation among realtors and mortgage industry professionals for doing the impossible. Mike is known for helping borrowers who have trouble qualifying at banks and other lenders who have lender overlays.

Why Choose Us at Gustan Cho Associates?

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Michael Gracz of Gustan Cho Associates represents a five-star national mortgage company that is licensed in multiple states and has a rock-solid reputation for closing loans in 21 days and has no overlays on government and Conventional Loan Programs. Michael Gracz is available seven days a week to take calls from those who are seeking mortgage advice and can be reached at 630-659-7644 or text Michael for faster response.  Or email Michael at

Gustan Cho Associates, empowered by NEXA Mortgage, LLC, are mortgage brokers and mini-correspondent mortgage bankers through AXEN Mortgage, LLC licensed in 48 states including Washington, DC. Gustan Cho Associates has lending partnerships with over 210 wholesale mortgage lenders. No overlays on government and conventional loans and dozens of non-QM and alternative lending programs.

The team at Gustan Cho Associates is available seven days a week, evenings, weekends, and holidays. Over 80% of our clients are borrowers who could not qualify at other mortgage companies.

Gustan Cho Associates, empowered by NEXA Mortgage, LLC are mortgage brokers and non-delegated mini-correspondent mortgage bankers with over 210 wholesale mortgage lenders. If there is a mortgage loan product in today’s market, you can be rest assured Gustan Cho Associates has it available.

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