In this article, we will cover and discuss what is home staging for home sellers and its benefits. Home staging is window dressing a home to maximize its appeal for potential home buyers. Home staging is a form of art. Professional home staging consultants’ mission is to create illusions. What is home staging to make the home appear better than what it actually is?
The basic explanation of what home staging is, it is nothing more than re-arranging furniture and doing a full-blown cleanup of the entire home. A home that is staged by a creative professional will make the home look larger than it actually is. It will make it look homier and will differentiate the subject home from the competition. Professional home staging consultants need to be creative and artistic when taking on a particular project. In the following paragraphs, we will cover and discuss what is home staging and how staging a home works.
What Is Home Staging And Its Benefits
Like with anything else, if homeowners decide to sell their home fast, it needs to show well. It needs to stand out better than the competition. Especially if the comparable sales are similar in square footage and price. A professionally staged home with a higher market price can sell faster than a similar or same type of home with a lower price. This is because it presents better than the lower-priced home.
What Does Home Staging Include?
Not all realtors recommend home staging for their clients. Many sellers do not realize what is home staging. However, most sellers are all for the realtor doing whatever they need to sell their home fast. Home staging is normally paid for by the listing real estate agent. A frequently asked question by our clients is what does home staging include? Ronda Butts, a senior loan officer at Gustan Cho Associates and a licensed real estate agent in Florida said the following:
There are realtors who use home staging all of the time. Home sellers who investigate the realtor’s track record can top-producing realtors often implement home staging for their listed homes. The majority of the homes that come up on the market are all clean and present well. Home staging is beyond having the clutters removed and the home cleaned and the lawn manicured.
How Home Staging Works
Home staging is all about creating an optical illusion where the subject listed property is not a house but a home to a potential home buyer and their family. A home can be staged in various ways and sometimes, home staging can be quite costly. Many realtors recommend home staging, especially for homes that are vacant.
What Should You Not Do When Staging a House?
When a person moves his family out of their home, a vacant home can become a hard sell. Furniture and nick knacks can be rented where the home presents much better and homier than it would vacant. Many home buyers, especially first-time home buyers, gravitate toward a home where it is furnished and free of clutter. Clutter is another major issue where it makes a home much smaller than it actually is.
What Is Home Staging The Exterior
Home staging is not just limited to the interior of the home. The home should be well-manicured and the lawn should be cut often. Patios and decks should be free of weeds. Flower beds should also be free of weeds and if possible, should be freshly mulched. The exterior of the home should be pressured washed if possible and all windows should be cleaned, both exterior and interior
Clutters should be removed. Bicycles, toys, multiple cars in the driveway, garbage cans, and other unappealing items should be relocated. The garage should be cleaned out too. Many homeowners use their garages as storage spaces.
How Much Does Home Staging Cost?
A creative home seller can do their own home staging. However, many homeowners who plan on selling their homes hire a professional home staging consultant. Many realtors work with professional home staging consultants. Some creative realtors do the home staging themselves. Home staging costs can be very nominal.
How Much Does Home Staging Cost?
What is home staging and how much does it cost? Home staging can cost thousands of dollars depending on the degree the home needs to be staged. Multi-million dollar property homeowners can spend tens of thousands of dollars on home staging. Vacant homes that are listed should definitely be staged if the sellers want top dollar for their property.
Who Pays For Home Staging?
That depends on the deal homeowners work out with their listing agent. The listing agent may not pay for any of the home staging costs and have homeowners pay for it. There are a real estate listing agents that will split the home staging costs with homeowners. Some realtors even pay for the home staging costs themselves in lieu of a longer listing agreement. Home staging is a great marketing tool but can be quite costly.
This blog on what is home staging was written by Ravinder Sharma, Digital Marketing Manager at Gustan Cho Associates
October 12, 2022 - 4 min read