Why Social Media Marketing For Loan Officers Is Important

This Article On Social Media Marketing For Loan Officers Was Written By Bob Vogel

Most people may believe that the thought of loan officers using social media may seem like an entry into their personal life and an invitation to be filled with spam.  You’re probably thinking why would I re tweet a loan officer on Twitter or “like” them on Facebook only to be inundated with self-promotion about lower interest rates and different federal regulations.  Now if you put the shoe on the other foot, and look at it from the side of the loan officer, this makes perfect sense for them.  Just think about it, in these days loan officers need to possess a lot of real world knowledge about clients, their backgrounds, and current financial situation.

Social Media Marketing For Loan Officers: Best Interest Of Borrowers

The mortgage loan officer should always be acting in the best interest of the client and they should be taking a vested interest in the history of the client.  When you apply for a loan, your loan officer is going to go through your background and basically learn your life story from the past handful of years.  In addition to this, if you aren’t the most qualified borrower, loan officers can offer advice to adjust your spending habits and increase your credit score in an effort to easier obtain a loan down the road.

Social Media Marketing For Loan Officers: Proper Planning

Unfortunately where a lot of mortgage loan officers do fall flat is utilizing social media to grow their client base and advance their branding. You can’t just go on social media and throw everything at the wall without rhyme or reason.  The following items are what you can do to get in tune with social media and use this as a valuable resource to jump start your career.  As National Director of Training and Marketing for Gustan Cho Associates I am responsible for teaching and advising on this and even more on a daily basis.  If you’re a member of the team you will get me as a dedicated resource and my only job is to make you succeed!

Social Media Marketing For Loan Officers: Understanding Technology

First and foremost you need to understand social media.  How are you going to utilize this resource if you truly don’t understand it?  What you need to first realize is you cannot turn into a spam blasting machine.  Social media is not to be used as you personal messaging service to harass the few followers that you do have.  Think about it like this, when you receive all that junk mail on a day to day basis, how much do you actually read?  The answer is simple, ZERO.  Take this to heart with social media, if you don’t think you would read it, don’t waste your time posting it.

Social Media Marketing For Loan Officers: Organic Unique Content

Secondly, it is extremely important for you to develop and broadcast your own organic content.  This is a tie in to my previous blog about organic content and back linking it to your website/blog.  If you want to post blogs, do not post it directly on Facebook or Google +, but rather link to back to your personal website.  Creating these back links will pay off tremendously in the long-run as Google will catch on to this sooner and you will be moving of the results.  What you can use Facebook for is to post links and a brief description of the new blog post on your website.  You always want to drive the traffic back to your website.

Social Media Marketing For Loan Officers: New Content

Finally the last few things you need to do is realize anything you post is SOCIAL and you need to stay active on social media as well.  First of all, remember that anything you post can be saved or shared and this can be good or extremely bad for your career, especially if you post something offensive.  Just remember that you should just be sharing educational and informative posts that people can use and take to heart.  The last thing is that the whole purpose of being on social media is to be active and communicating with your connections and potential clients.  Nothing will turn people off more than when people reach out to you and you don’t respond in a timely manner.  You need to keep tabs on your social media and make sure it is not neglected.

Hopefully this was a crash course for you and it is just the tip of the iceberg of the type of training you will get from Gustan Cho Associates.  Please visit our website at www.gustancho.com and join our Mortgage and Real Estate forum Lending Network USA at www.lendingnetwork.org.

About The Author Of Social Media Marketing For Loan Officers: Bob Vogel

Bob Vogel is Editor In Chief for Gustan Cho Associates and the Chief Executive Moderator of Lending Network USA , the nation’s fastest growing and leading real estate and mortgage lending online forum. Bob Vogel is also in charge of training and marketing for Gustan Cho as well as the national recruitment director. Bob Vogel’s official title is National Director Of Training And Marketing and is also the National Sales Manager and is charge of all Area Managers, Sales Managers, and Branch Managers. Bob Vogel has a degree in accounting and is an expert in all areas of accounting, real estate, investments, financial planning, and lending. If you are a self motivated career oriented individual and want to start a career as a loan officer , please contact Bob Vogel at 847-529-7920 or email Magic Bob at Bob.Vogel3@gmail.com. If you are under Bob Vogel’s management, you will not have to worry about cold calling. Bob will guide you in getting your NMLS number and guide you on how to get your NMLS federal mortgage license and run test preparation workshops so you pass your NMLS Test The First Time and will guide you from the day you commit in starting a career as a licensed mortgage loan originator to the day you start your career.

The information contained on Gustan Cho Associates website is for informational purposes only and is not an advertisement for products offered by The Gustan Cho Team @ Gustan Cho Associates or its affiliates. The views and opinions expressed herein are those of the author and/or guest writers of Gustan Cho Associates Mortgage & Real Estate Information Resource Center website and do not reflect the policy of Gustan Cho Associates Lenders Network, its officers, subsidiaries, parent, or affiliates.

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