Social Media Marketing For Loan Officers

Social Media Marketing for Loan Officers in 2023

Gustan Cho Associates are mortgage brokers licensed in 48 states

This article will cover social media marketing for loan officers and lenders in 2023. Most people may believe that the thought of loan officers using social media may seem like an entry into their personal life and an invitation to be filled with spam. Felix Nicolas III, the digital marketing manager at Gustan Cho Associates, advises social media marketing for loan officers at Gustan Cho Associates. Felix said the following about social media marketing for loan officers:

You’re probably thinking, why would I retweet a loan officer on Twitter or “like” them on Facebook only to be inundated with self-promotion about lower interest rates and different federal regulations? Now if you put the shoe on the other foot and look at it from the side of the loan officer, this makes perfect sense for them.

Just think about it, loan officers need to possess much real-world knowledge about clients, their backgrounds, and their current financial situation. In this article, we will discuss and cover social media marketing for loan officers and mortgage lenders.

Relaying the Best Interest of Borrowers Through Social Media Marketing For Loan Officers

The mortgage loan officer should always act in the client’s best interest and take a vested interest in the client’s history. Your loan officer will go through your background when you apply for a loan. The loan officer should learn your life story from the past few years. In addition, loan officers can offer advice to adjust your spending habits if you aren’t the most qualified borrower. The loan officer should be able to increase your credit score to obtain a loan down the road easier.

SMM Loan Officers 2023

Social Media Marketing For Loan Officers With Proper Planning

Unfortunately, where many mortgage loan officers do fall flat is utilizing social media to grow their client base and advance their branding. You can’t just go on social media and throw everything at the wall without rhyme or reason. The following items are what you can do to get in tune with social media and use this as a valuable resource to jump-start your career. As an Associate Marketing for Gustan Cho Associates, Felix Nicolas III, the trainer, is responsible for teaching and advising on this and even more daily. If you’re a team member, you will get me as a dedicated resource, and my only job is to make you succeed! Felix is in charge of all digital marketing projects for the team at Gustan Cho Associates.

Understanding Technology With Social Media Marketing For Loan Officers

How to understand technologies in social marketing for people granting loans

First and foremost, you need to understand social media. How will you utilize this resource if you truly don’t understand it?  You first need to realize that you cannot turn into a spam-blasting machine. Social media is not to be used as your messaging service to harass the few followers that you do have. Think about it like this, when you receive all that junk mail daily, how much do you read?  The answer is simple, ZERO. Take this to heart with social media. If you don’t think you would read it, don’t waste your time posting it.

Organic Unique Content

Secondly, you need to develop and broadcast your organic content. This ties to my previous blog about organic content and backlinking it to your website/blog. Felix Nicolas III advises loan officers at Gustan Cho Associates on the following:

If you want to post blogs, do not post them directly on Facebook or Google +, but rather link back to your website. Creating these backlinks will pay off tremendously in the long run as Google will catch on to this sooner, and you will be moving the results.

You can use Facebook to post links and a brief description of the new blog post on your website. You always want to drive traffic back to your website.

Social Media Marketing For Loan Officers With New Content

Finally, the last few things you need to do is realize anything you post is SOCIAL, and you need to stay active on social media as well. First of all, remember that anything you post can be saved or shared, which can be good or extremely bad for your career, especially if you post something offensive. Remember to share educational and informative posts that people can use and take to heart. Felix Nicolas, III, the Digital Marketing Manager for Gustan Cho Associates, issued the following statement:

The whole purpose of being on social media is to be active and communicate with your connections and potential clients. Nothing will turn people off more than when people reach out to you and you don’t respond promptly. You need to keep tabs on your social media and ensure it is not neglected.

Hopefully, this was a crash course for you, and it is just the tip of the iceberg of the type of training you will get from Gustan Cho Associates.  Please visit our website at

About Felix Nicolas III

Something more about the author

Felix Nicolas III is the digital marketing manager and an associate contributing editor for Gustan Cho Associates. Felix is also in charge of training and marketing for Gustan Cho Associates and is the national recruitment director.

Felix Nicolas’s official title is the National Marketing Manager at Gustan Cho Associates and its subsidiaries.

Felix is also an accounting, real estate, investments, financial planning, and lending expert. If you are Felix’s management, Felix Nicolas III will guide you in getting your NMLS number, your NMLS federal mortgage license, and test preparation workshops, so you pass your NMLS Test The First Time. Felix will guide you from the day you commit to starting a career as a licensed mortgage loan originator to the day you start your career.

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