Selling Your Home

Selling your home requires pricing it right and marketing it right.  Many homes have been on the market for months without a single phone call while others are selling days after the homeowner lists it on the market.  Many homes might have dozens of previews from home buyers and showings but not a single home buyer places a purchase offer.  If you are selling your home, you need to place yourself on the home buyer’s situation and see why you would choose your home over other homes that is in the market.

Selling Your Home: Condition Of Your Home

When selling your home, you need to check the competition.  See what’s out there in the market compared to your home.  If 95% of the homes in the market have market time over 90 days and are not selling, then you need to be on the top 5% and make your home unique so it will be on the top 5% of the market .  Research the homes that have pending contracts on them and see what the market time was and how they priced their home compared to your home as well as the condition of the home.

Updating Your Home Before Listing It

One of the major factors in your home selling over your competition is the condition of your home.  Maybe you should consider doing some minor updates prior to listing your home.  Painting is not expensive but can make a world of difference.  Analyze the homes that have pending contracts and see what the home sellers did to the home.  Paint?  New carpet?  Landscaping?  Curb appeal?

Prior to listing your home, you should really do some window dressing and make sure you remove clutter and take professional photographs.  Marketing is key.

Marketing And Advertising Is Key In Selling Your Home

The first 90 days is the best chance you have when selling your home.  After this period is over, your listing becomes dry and most realtors know that your home is listed and is no longer a hot item.  The key is to sell your home in the first 90 days it goes on the market.  Marketing and advertising is the key when it comes to selling your home.  However, the best marketing and advertising in the planet is fruitless if your home is not priced right.  With the combination of pricing it right and marketing it right, your home should sell within 90 days.  If your home does not sell in the first 90 days it is in the market, you may want to re-evaluate your marketing strategy with your realtor which may include a price reduction.

Not All Realtors Are Created Equal

I work with many realtors and every realtor has their own marketing strategies.  Not all realtors are created equal.  I have met some real estate agents who are pit bulls and will do anything humanly possible to market their listings.  They are available 24 hours a day, 7 days a week.  There are other real estate agents who are part time realtors who do not want to work weekends and some do not even have cell phones.  Nothing is wrong with hiring a part time, non-aggressive agent if you are in no hurry in selling your home, however, if you need to sell your home fast because you need the proceeds from the sale of your home to purchase another home, you would need an aggressive realtor.

Marketing Your Home

Aggressive realtors will list your property on websites like,,, and dozens of other real estate websites and some will even advertise on local newspapers.  Many realtors will conduct open houses on weekends and network with other realtors.  Most reputable top producer realtors will normally hire professional photographers to photograph your property and create professional brochures and send out mailers.

Marketing is very expensive and there is no limit on how much you can market your home.  With the right pricing and an aggressively veteran realtor,  selling your home within the 90 days should be a cake walk.

By Gustan Cho

The information contained on Gustan Cho Associates website is for informational purposes only and is not an advertisement for products offered by The Gustan Cho Team @ Gustan Cho Associates or its affiliates. The views and opinions expressed herein are those of the author and/or guest writers of Gustan Cho Associates Mortgage & Real Estate Information Resource Center website and do not reflect the policy of Gustan Cho Associates Lenders Network, its officers, subsidiaries, parent, or affiliates.

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