The 27 Second Effect By Billy Stavridis

This Article On The 27 Second Effect Was Written By Billy Stavridis Of Gustan Cho Associates

If you’re like most people, you probably need a few moments to re-establish mental focus after ending a phone call or sending a text message—even if you’re using a hands-free system in your car. But what if your next task required you to avoid a pedestrian or a vehicle that unexpectedly entered your path as the traffic light you’re at turned green? Would you be mentally prepared to react properly? New scientific studies may surprise you.
A mental distraction occurs when motorists attempt to do multiple things at once while driving. They can slow reaction times and cause inattention blindness, resulting in drivers unknowingly missing objects in the road such as stops signs, pedestrians, or other cars which can lead to a crash. Now we see evidence that mental distractions can persist even after a distraction activity ends.

The 27 Second Effect And Driving

In its latest look at in-vehicle distractions, a Utah-based research team discovered that test subjects needs up to 27 seconds to fully restore their mental focus on driving after ending a call or texting from voice-controlled systems in their cars. Researchers determined these lingering distractions called (residual costs) by measuring participant’s reaction time to potential hazards as they conducted such interactions while driving on suburban roads.

At 25 mph a vehicle would travel up to 988 feet (about three football fields) before the residual costs completely dissipate. So while you may think it’s safe to dial or send a text at a stoplight, think again. Distractions from these interactions are likely to persist even after the light turns green. This new study analyzed distraction levels resulting from the use of voice-controlled information systems available in 10 vehicles and three smartphones. Among the vehicles, the Chevy Equinox had the lowest distraction rating of (2.4), while the Mazda 6 had the highest (4.6). Using any of the hands-free smartphones systems to send text messages significantly increased distractions levels. Developers should aim to design systems that are no more demanding and distracting than listening to the radio.

The 27 Second Effect And Technology

And when it comes to utilizing these in-car technologies, practice does not make perfect. After an initial analysis the participants kept their cars for a week before returning for a second round of testing. Even after familiarizing themselves with their vehicles information systems, participants showed only marginal improvement in driving performance, leading researchers conclude that such distractions “cannot be practiced away”. The moral of this story is clear; keep your eyes on the road while driving, because no matter how smart you think your phone is, it could lead you to making a stupid driving decision that could be life altering. How smart would that be?

About The Author Of The 27 Second Effect: Billy Stavridis

The 27 Second Effect was written by Billy Stavridis. Billy Stavridis is a writer for Gustan Cho Associates Mortgage And Real Estate Information Center and a moderator for Lending Network USA, www.lendingnetwork.org . Billy Stavridis is also preparing to take his national NMLS mortgage loan originator’s examination so he can start on helping the countless of home buyers who had prior credit issues and needs a mortgage loan officer who specializes in originating and funding FHA Loans, VA Loans, USDA Loans, and Conventional mortgage loans with no lender overlays. Billy Stavridis is an expert in real estate investing and mortgage lending as well as financial planning where he has decided to take the decades of his experience as a real estate investor and become a licensed mortgage loan originator. Stay tuned to more of Billy Stavridis articles he will be writing and publishing on Gustan Cho Associates Commercial And Residential Mortgage Information Center.

The information contained on Gustan Cho Associates website is for informational purposes only and is not an advertisement for products offered by The Gustan Cho Team @ Gustan Cho Associates or its affiliates. The views and opinions expressed herein are those of the author and/or guest writers of Gustan Cho Associates Mortgage & Real Estate Information Resource Center website and do not reflect the policy of Gustan Cho Associates Lenders Network, its officers, subsidiaries, parent, or affiliates.

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